This is song is a contribution by Rebecca Dawn, a wonderful young woman who worked with me on a number of research projects. She is about to defend her Master thesis and become a music sensation.
The idea of a rap on energy, efficiency and how to communicate the need for change in a different way came about from my discussions with colleagues at the World Bank and the InterAmerican Development Bank. The challenge they are facing in working with many countries in the Americas is the disconnect between policy and implementation. You might have the best regulatory and legal framework in place, but if the politics are disconnected and the message never gets to the people, there is no buy in and it simply doesn’t happen. How do you bridge this divide?
The way I figure, it has got to be fun. Work with music, telenovelas, soccer, and dance, and let the youth take over the message. I turned to Timmy, who is an emerging artist and asked her to write a number for this blog — after she delivered her thesis to her supervisor! Here is the product of her efforts, done while she waited for comments and the request for revisions on her thesis… which are sure to come.